A study by public relations firm Edelman shows that the number one reason bloggers blog is to "establish themselves as a visable authority in their field." Number two was to "create a record of my thoughts." Of course, for many of us, there's more than one reason. The body of the survey was aimed at understanding the potential for PR firms to use bloggers to get their word out.

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Last modified: Thu Oct 10 12:47:19 2019.